Haircare For Sensitive People.

What People Are Saying

★★★★★

Good Gel

Perfect name!I love the good gel. I have used it on curly hair to create hold and a cast, on hair to make it slick, and for hold on straight hair before a blow out. Smells great and a little goes a long way.

Echo D. stylist
★★★★★

The Magic
The tiniest bit goes a long way! I use an amount half the size of a tic tac and just apply to the roots where I want volume. What I love is the product lasts- if my hair flattens during the day, I just give a little lift with my fingertips and the product is revitalized!

Kajsa C. s4e customer
★★★★★

The Hair Cream, The Good Gel, The Magic
The Hair Cream, Good Gel and Magic (wow, lift!) have delivered on every promise. My frizz-prone fine hair looks smooth, bouncy and healthy since I started using this line. Each look I’ve wanted to create has been achievable. Plus, I’m so grateful that the products are nontoxic. Excellent company - genuine, kind and honest. Highest accolades!

Kristin A. s4e customer
★★★★★

The Hair Cream

"This goes with me
everywhere! The lightest
weight texture and hold
cream that’s never greasy
and smells like heaven!”

M., hairstylist / makeup artist
★★★★★

The Hair Cream

“Amazing. It works for my
fine pixie cut and my
husband’s curly grow out in
progress. Worth every
penny!”

V.V., s4e customer
★★★★★

The Hair Cream

“I loved it. Perfect amount of the “good dirty.” Light butmalleable. Smells earthy and fresh… I’m fragrance sensitive (I get migraines if something is perfume-y), andI love the way this smells.”

K.G., salon owner
★★★★★

The Hair Cream

“This product does wonders
for my thin curly hair. Makes
it so easy to work with. Feels like that perfect second day hair on Day 1. Adore this product!”

M.K., s4e customer

Haircare For Sensitive People Explained

Fragrance sensitive? Empathic? Super-smeller? Sensitive skin? Tired of plastic waste?

As a long-time professional stylist and salon-owner who based my career on good care-giving, I’ve discovered some important things. Namely: I can continue to take care of people through styling products that eliminate all the unnecessary stuff (think silicones and synthetic fragrance). After years of chemical exposure from color and styling products, I can no longer tolerate synthetic fragrance. At all.

Here’s the thing about my industry: they’d rather sell five products that each do one thing than one product that does five things. And almost every product comes in excessive plastic packaging, creating more waste than necessary. I wanted to do the opposite, create multi-purpose products that actually simplify styling and use sustainable, minimal packaging.

‘Haircare For Sensitive People’ is my little tongue-in-cheek way of saying, “It’s okay to be sensitive, baby!” (Maybe the industry standard is the problem, not us.) Whether you just want natural styling products that are simple to use, or you can’t handle synthetic fragrance chemicals and plastic waste at all, s4e has you covered.