When I opened my first salon at 29, I remember all the product reps from big distributors coming to pay us visits. At that time, there were zero alternatives to the huge plastic bottles with insane percentages of perfumes that we, as professionals, had to choose from. Each distributor had a few big brands, and they were all exactly the same from my perspective.
Over the years, I developed strong sensitivities to these products. I’m not alone either. Many people in my industry experience adverse reactions to styling product use. I’ve come to recognize just how disruptive synthetic fragrance alone can be to our well-being!
After I was finally over what my industry had to offer, I decided that I needed to make the products that I wanted to use and created s4e.
The s4e PHILOSOPHY is that everyone is sensitive in one way or another. My products are formulated to be gentle on your hair and skin because I know that if you slather a styling product on your hair, it’s ultimately going to end up making contact with your face while you roll around on your pillow all night! Are you sensitive about how you treat the environment? Me, too. That’s why my products are cruelty-free and vegan. I also fight hard to source recyclable and biodegradable materials for packaging.
I’ve always believed that the professional haircare industry needed brands that were not only efficacious but also easy on our senses and the environment. Join me! Let’s be SENSITIVE PEOPLE together!
❤ ~ Suki